The Source

What started as a search for better everyday products became something entirely different. Discover curiosity, conscious living and learning to look differently.

Discover why creating luxury bedding and bath sheets from regenerative fibres, natural materials and circular design principles takes longer than conventional manufacturing.

Discover what really happens behind the scenes when creating luxury bedding and towels, from fibre sourcing and spinning to weaving, sampling and manufacturing.

From nutrition labels to fibre labels, discover how a clean living journey led to natural fibres, healthier homes and the creation of SunGods.

Why SunGods chose regenerative cotton, SeaCell and cellulosic fibres — and how Camilla’s personal clean living journey shaped the materials behind the brand.

A torn fitted sheet led us down a rabbit hole of fibre labels, textile materials and sustainability claims, revealing why material choice matters more than brand promises.

SunGods began with a question: how did luxury become disconnected from nature? This article explores the hidden plastic problem in modern bedding, towels and homewares, and why circular design, regenerative fibres and natural material innovation are shaping the future of responsible luxury.