The Source

Discover how natural fibres, regenerative cotton, SeaCell and thoughtful design influence comfort, wellbeing and the way we experience our homes.

From nutrition labels to fibre labels, discover how a clean living journey led to natural fibres, healthier homes and the creation of SunGods.

Discover how circular design, regenerative fibres, sustainable materials and product recovery systems are shaping the future of essential luxury.

Why SunGods chose regenerative cotton, SeaCell and cellulosic fibres — and how Camilla’s personal clean living journey shaped the materials behind the brand.

Confused by terms like natural, organic, sustainable and regenerative? Learn what modern textile labels really mean and why material choice matters.

A torn fitted sheet led us down a rabbit hole of fibre labels, textile materials and sustainability claims, revealing why material choice matters more than brand promises.

Most plastic isn't in water bottles or bags. It's hidden inside bedding, mattresses, towels, elastic, foam and packaging. Discover where it hides and why it matters.

SunGods began with a question: how did luxury become disconnected from nature? This article explores the hidden plastic problem in modern bedding, towels and homewares, and why circular design, regenerative fibres and natural material innovation are shaping the future of responsible luxury.