The Source

A torn fitted sheet led us down a rabbit hole of fibre labels, textile materials and sustainability claims, revealing why material choice matters more than brand promises.

Most plastic isn't in water bottles or bags. It's hidden inside bedding, mattresses, towels, elastic, foam and packaging. Discover where it hides and why it matters.

SunGods began with a question: how did luxury become disconnected from nature? This article explores the hidden plastic problem in modern bedding, towels and homewares, and why circular design, regenerative fibres and natural material innovation are shaping the future of responsible luxury.