The Source
One Bed. Two Experiences. Why We Combined Percale And Sateen
Percale or sateen? SunGods questioned why you should have to choose, creating Founder bed linen that brings two different fabric experiences into one considered bed.
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Cotton, Seaweed & Wood: Inside Our Fibre Blend
Why SunGods combines Good Earth Cotton™, SeaCell™ Lyocell and TENCEL™ Lyocell, and why thoughtful textile design is about the system rather than one hero fibre.
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Where Does Luxury Actually Begin?
Most people think luxury begins in a showroom or retail store. We discovered it begins much earlier, in farms, fibre systems, spinning mills and manufacturing partnerships around the world.
Why We Chose Regenerative Cotton, SeaCell and Cellulosic Fibres
Why SunGods chose regenerative cotton, SeaCell and cellulosic fibres — and how Camilla’s personal clean living journey shaped the materials behind the brand.
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Natural, Organic, Sustainable: What These Labels Really Mean
Confused by terms like natural, organic, sustainable and regenerative? Learn what modern textile labels really mean and why material choice matters.
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Why We Started Reading Fibre Labels Instead of Brand Promises
A torn fitted sheet led us down a rabbit hole of fibre labels, textile materials and sustainability claims, revealing why material choice matters more than brand promises.
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Where Plastic Hides in Everyday Home Products
Most plastic isn't in water bottles or bags. It's hidden inside bedding, mattresses, towels, elastic, foam and packaging. Discover where it hides and why it matters.
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