The Source

Discover what supporting the SunGods Founder Run makes possible, from manufacturing our first 800 products to developing circular systems, learning from our community and building a different future for home essentials.

Can a consumer brand encourage people to buy less? Discover why SunGods believes in fewer, better products, conscious living, circular design and creating a way home.

Discover what makes the SunGods Founder Collection different: 800 first-run products, MMXXVI embroidery, personalised digital certificates and a vision for tracing fibres across future lives.

Discover the SunGods Founder Bath Sheet, designed for everyday living, from the bathroom to the beach, with a considered 345 GSM waffle construction and four distinctive God designs.

The fitted sheet is an everyday product we rarely question. SunGods is developing a day uses and ask whether there is a better way to make them. We don't yet know whether this is the final version of the SunGods fitted sheet. But we know why we are questioning it. And that is where better design begins. Designed with a beginning, a life and a way home different approach using YULASTIC plant-derived elastic and an under-mattress retention system.

Meet the first SunGods Founder Collection: four Gods, bath sheets and bed linen built from cotton, seaweed and wood, and the beginning of a different relationship with the things we bring into our homes.

Why SunGods chose a 345 GSM waffle construction for the Founder Bath Sheet, and why heavier doesn't automatically mean more luxurious when you consider the entire life of a product.

Inside the making of the SunGods Founder Bath Sheet, from Good Earth Cotton™, SeaCell™ Lyocell and TENCEL™ Lyocell to its 345 GSM waffle construction

Discover why SunGods chose a Founder Run approach, starting small, learning intentionally and building a circular lifestyle brand through community rather than mass production.