The Source
Luxury Should Feel Good Before You Read The Label
Beautiful materials and responsible manufacturing matter, but they cannot compensate for poor design. Discover why SunGods believes luxury begins with how a product feels, performs and fits into everyday life.
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Why Our First Collection Doesn't Come In Twelve Colours
Why SunGods chose one natural fabric colour and four distinctive God motifs instead of endless colour options, exploring thoughtful design, conscious consumption and responsible luxury.
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The Bath Sheet We Actually Wanted To Live With
Discover the SunGods Founder Bath Sheet, designed for everyday living, from the bathroom to the beach, with a considered 345 GSM waffle construction and four distinctive God designs.
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The Fitted Sheet Hasn't Changed Much, so We Changed It.
The fitted sheet is an everyday product we rarely question. SunGods is developing a day uses and ask whether there is a better way to make them. We don't yet know whether this is the final version of the SunGods fitted sheet. But we know why we are questioning it. And that is where better design begins. Designed with a beginning, a life and a way home different approach using YULASTIC plant-derived elastic and an under-mattress retention system.
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One Bed. Two Experiences. Why We Combined Percale And Sateen
Percale or sateen? SunGods questioned why you should have to choose, creating Founder bed linen that brings two different fabric experiences into one considered bed.
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The First SunGods Founder Collection Is Here
Meet the first SunGods Founder Collection: four Gods, bath sheets and bed linen built from cotton, seaweed and wood, and the beginning of a different relationship with the things we bring into our homes.
345 GSM: Why We Made Our Bath Sheet Lighter
Why SunGods chose a 345 GSM waffle construction for the Founder Bath Sheet, and why heavier doesn't automatically mean more luxurious when you consider the entire life of a product.
Cotton, Seaweed & Wood: Inside Our Fibre Blend
Why SunGods combines Good Earth Cotton™, SeaCell™ Lyocell and TENCEL™ Lyocell, and why thoughtful textile design is about the system rather than one hero fibre.
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Why SunGods Started With Everyday Essentials
Why did SunGods begin with bath sheets and bedding? Because changing how we live doesn't always start with dramatic choices. Sometimes it starts with the things we touch every day.